Stop & Shop
Role: Led creative concepting, UX wireframing, and visual execution of a regional supermarket chain’s interactive UI page. Partnered with the Dev team and stakeholders to align on user flow and final implementation for the website.
Project Breakdown
A gamified digital experience for Stop & Shop’s Deal Lock promotions. Designed to increase user engagement through interactive UI modules and mobile-optimized flows.
Deal Lock Page Grabber
Doubled as effective weekly discount advertising. Realized letting users select a habit first made the discount feel more personal and gamified.
Concept sketches
Final — Mobile Flow