OLLY Wellness
Role: Designed and produced paid social creative for OLLY wellness campaigns across Meta, TikTok, and Reddit while maintaining asset systems that supported rapid iteration and cross-platform delivery.
Emphasis on repeatable formats and scalable asset systems. Creative was delivered across multiple platforms and optimized for RTBs and mid-to-lower funnel performance, with structure to support rapid iteration and reuse.
Used Generative AI tools to explore 3D-textured visual elements simulating OLLY gummies. Outputs were manually refined and integrated into final designs to ensure brand accuracy and production quality. This approach supported faster ideation while maintaining control over final asset delivery.
OUTFRONT Media
Developed a flexible holiday campaign system using GenAI during early concepting, followed by motion design and production. Assets structured for reuse across OOH, digital, and email formats, enabling consistent visual storytelling across placements and sizes.
Role: Concepted, designed, and delivered a holiday sweepstakes campaign, owning creative execution from storyboard through final asset delivery.
