OLLY Wellness
Role: Led creative execution of paid social assets and experimented with GenAI tools. Delivered creative across Meta, TikTok, and Reddit. Optimized for RTBs and mid/lower funnel performance.
GEN AI EXPLORATION
Generative AI for 3D textured elements created to match textures of OLLY gummies. Further refined manually using editing tools. Positioning Sleep Gummies as #1.
OUTFRONT MEDIA
Holiday Sweepstakes campaign using VertextAI in concepting and execution. Storyboarding to final delivery in multiple formats.
