OLLY Wellness
Role: Led creative development of paid social assets and experimented with GenAI tools. Delivered creative across Meta, TikTok, and Reddit — optimized for RTBs and mid/lower funnel performance.
Sleep Campaign
Partnered with strategists to align messaging to educate and convert: combining trust-building claims with direct-response CTAs and visual reinforcement. Positioning Sleep Gummy as #1.
GenAI 3D textured elements created to match textures of OLLY gummies. Further refined manually using editing tools.
Paid Social
Social-forward performance creative for various SKUs. Tailored messaging for Value RTBs, Social Proof, and Education.
