Coway Airmega
Role: Visual and production designer for brand campaigns and product marketing.
As Coway’s design lead, I owned the creative process for branded campaigns, product launches, and digital modules spanning social, email, and web. I collaborated with marketing strategists to design multi-platform assets focusing on lifestyle visuals that emphasized brand, story, tone, and seasonal themes.
Campaign Design Systems
Developed a product launch campaign around a clean, icon-driven visual system that heroed the smart features of Coway’s IconS model through animated icons, static graphics, and video ads tailored for web and social.
Web / UX Modules
Collaborated with the UX team to design website banners and modules. Ensured ADA accessibility standards and visual hierarchy across touchpoints.
Organic Social
Mix of product promos, UGC-inspired lifestyles, and interactive-forward formats, differentiated Coway’s brand voice from competitors with messaging ranging from playful to elevated depending on campaign goals.
